PGG Wrightson Seeds is the leading forage seed business in Australia and has been involved with seed production, distribution and marketing since 1938. With an extensive range of seed products, Vizualise was asked to deliver a site that could communicate their offerings in a clear and simplistic manner. It was important that the site design reflected the brand values of the company and that information was easily accessible for both customers and sales representatives.
The PGG Wrightson Seeds website sent out a strong brand message to all it’s competitors. The design of the site was well in advance of any within the Australian agriculture industry. This gave PGG Wrightson Seeds a competitive advantage in terms of brand recognition and credibility within the market. The site had clear call-to-actions from the welcome banner through to the sales representative profile page, increasing online enquiries and strongly aiding site usability.