Assignment
Zip Me Up offers the most sought after New Zealand and international designer clothing under one roof. With unprecedented access to the hottest looks of the season, customers can access cutting edge designs and have them delivered straight to their door. Being a pure online business model, Vizualise set-up an emcommerce platform complete with online marketing tools to drive traffic and engage customers.
Interaction
Zipemup offers a full eCommerce suite from the latest product searching and viewing features through to stock control gift management integration and reporting. Customers are invited to join the Zip Me Up members club and receive special offers and discounts.
Impact
Setting up a digital business from scratch without any previous brand recognition or physical retail presence has its associated risks. In the case of Zip Me Up, there was a clear opening in the market. Within six months of launch the site had made a return on investment with sale growing steadily month-by-month. This rapid growth was assisted through some smart social and email marketing, a well executed brand and a user friendly website.
