Game Mechanics. Engage Audience.
You’ve optimized for search engines and analytics- but are you influencing and optimizing how your users engage with your site?
“Gamification” the process of adding game dynamics to sites and services – Gamification is a powerful new strategy for influencing and motivating groups of people.
Using our gamification platform, you can optimize for users in the same way you’ve optimized the other elements of your site or community- and directly influence how those users behave. But blindly adding game mechanics to your site may not give you the results you’re looking for. To truly engage users and create long-term loyalty, the gamification solution you deploy needs to make sense for your business
As part of our comprehensive digital marketing solutions, we specialise in using game mechanics to enhance our clients’ marketing approach and bring a new level of engagement to the consumer experience. Many aspects of the user experience can be gamified by hooking an existing website into an underlying game engine.We create a game narrative with compelling incentives, rewards and challenges that encourage ongoing audience participation in strategic campaigns and improve our clients’ ROI in digital marketing.
Vizualise’s key gamerisation tools include:
- Show Progress: Progress bars incentivise users to achieve specific goals within the campaign
- Multiple Tasks: Short, varied tasks broken down into small slices
- Reward Effort: Every task carried out is given a reward
- Rapid Live Feedback: Interaction and conversation to ensure retention
- Element of Uncertainty: Spontaneous rewards keep the user curious
- Other People: Connecting with other people and working as a team
- Virtual Currency: Communities can be monetised using in game credits to buy virtual or real goods
Fact: The gaming market is an $80 billion industry. Unbelievably, half the market share is made up of mobile and online games. The size of the industry and its explosive growth comes down to one simple factor – engagement.
