Game Mechanics. Engage Audience.
Monetising online communities is the next innovation in strategic digital marketing that not only engages audiences and expands market share but provides an entirely new revenue stream for clients.
Monetisation is the integration of currency into online communities – both social currency and hard currency such as virtual goods, subscriptions and merchandise. Through gamerisation, users are incentivised to participate to gain rewards. Through monetisation, we encourage these consumers to spend those rewards within the community. This combination of game engine and community loyalty is the ultimate vehicle for leveraging digital marketing investment to produce new channels of revenue.
The key outcomes of effective community monetisation are:
- Creating a vibrant online culture around the client’s brand
- Expanding and retaining an invested online member base
- Improving return on investment through new revenue streams
- Benchmarking and testing of new ideas on the online audience
Marketing using monetisation translates classic point of sale tactics into innovative online marketing strategy with clear calls to action, clear paths to sales and trackable conversions. With a member base and member credit system in place, clients can access a range of opportunities for monetisation including:
- Online Store: The foundation of any monetised community is a product inventory of either virtual or real goods.
- Redemption for Merchandise: Player credits (social currency) are redeemed for items or members are rewarded with discount vouchers which drive sales through an e-store.
- Digital Product Purchase: Members can purchase digital assets that enhance their experience or profile within the site. By making micro-transactions via their points table, they can unlock levels and premium content.
- Banner Advertising and Product Placement: Strategic placement of product can be added to the site.
- Advertorial: The sale of editorial and review space.
